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Many of the sales professionals I work with are misusing AI. They often rely on it for tasks like: ❌ Composing entire sales emails ❌ Crafting full LinkedIn posts

In today’s world, where AI and automation are everywhere, buyers are increasingly skeptical about whether a message comes from a human or a machine. What truly sets you apart is your personal touch and unique perspective.

However, this isn’t a call to avoid AI altogether. In fact, salespeople who ignore AI are at risk of falling behind.

So, how should you be using AI effectively?

• Conducting company research
• Gathering industry statistics and data
• Summarizing company reports
• Generating ideas

Here’s how you can prompt AI to assist you:

• “What’s been happening at [company name] over the last three months?”
• “Share some intriguing statistics about [specific topic].”
• “Provide a 100-word summary of [company name]’s 2023 annual report.”

Once you have this information, it’s crucial to personalize it. Don’t just copy and paste—your value lies in how you interpret and present this data.

Remember, if you’re not adding your own insights, your role could become redundant.