AI For Advertisers (Agencies)

Learn in depth how to use AI in your daily work as a marketer

*The program includes detailed information about the course.

DURATION

2 Weeks

5 x Live Courses 3 hours each

10:00 - 13:00

START DATES

Cohort 1: 10 Dec 2024
Cohort 2: 13 Jan 2025

for 30 new AI-Enabled Marketers

CONTENT

Detailed AI courses for all stages of the Funnel

PREREQUISITES

Active members of EDEE and Institute of Communication

DON'T TAKE OUR WORD

Konstantinos Geronikolopopulos

Gianluca Centraco

Growth Hacking Marketing at Talent Garden | E-Commerce Specialist at Arduino

Il percorso con il TAG si è concluso dopo due intensi e preziosissimi giorni con Theodore Moulos di Growth Rocks durante i quali abbiamo costruito un funnel automatizzato che coinvolge almeno 8 diverse piattaforme perfettamente integrate tra loro.

Parole d'ordine sono state segmentazione, tracciamento e data enrichment.

Antonis Pappas

Saeed Al-Sharbati

Mechanical Engineer at Azizi Developments

Theodore Moulos it was a great honor being your student.
Thank you for all the support and knowledge

Fanis Rigas

Amazing experience!!!! Cudos Theodoros Moulos, arrange it
proper graduation when we can!

Angeliki Fotopoulou

Olga Patsi

MARKETING & SALES COUNTRY DIRECTOR

I feel very lucky to study in Growth Hacking University with Theodore
Moulos. It was an amazing experience. Even the online courses were
amazing and the graduation online course rocked!

THE TEAM BEHIND AI THE ACADEMY

When you combine in-depth knowledge in the educational field and professional experience from leading and internationally renowned professionals, the result is guaranteed!

The Program leaders

GrowthRocks is one of the top Growth Hacking agencies worldwide and is ranked #1 for the term “Growth Hacking Agency” globally. In just 3 years it has managed to establish its operations in over 16 countries.

GrowthRocks has also developed the VC-backed (now exited) startup Viral Loops, a SaaS platform for Referral Marketing with a 40% Growth Rate every month.

The Expert in communication

The Hellenic Association of Communications Agencies (EDEE) was established in 1968 to represent Greece’s advertising industry.

In 2000, it expanded to cover the broader communications sector and was renamed, while keeping the acronym “EDEE.”

AI For Advertisers (Agencies)

Learn in depth how to use AI in your daily work as a marketer

This course empowers Advertisers (aka Agencies in Europe) to harness the power of Artificial Intelligence (AI) to revolutionize their digital marketing offerings and deliverables. By focusing on practical applications and real-world examples, participants will learn how to integrate AI tools to optimize campaigns, personalize customer experiences, and drive measurable results.

The course introduces a unique “layering” methodology, designed to maximize the impact of AI across various marketing channels. Additionally, learners will gain access to an exclusive AI content framework, a proven approach used by leading agencies worldwide to deliver exceptional results for their clients.

Effie Chatzigiannopoulou-Bersoux

Main Instructor

Do you like movies? Have you been melting down on Netflix watching titles like Miss Americana and Crip Camp?

Behind the promotion of their premieres is the undersigned as she is responsible for all digital promotions for the Sundance Festival.

But is it really necessary to know about cinema to promote the Sundance Festival? Having handled everything from SAAS products to automotive, and fintech products to direct to consumer brands, she can tell you how a marketer can successfully pull off such diverse projects.

Theodore Moulos

Programme manager & Lead Instructor

With over 20 years of experience in Digital and one of the pioneers in Growth Hacking Marketing internationally, he realized very early on that his weakness is teaching and passing on knowledge to future and current colleagues.

In his unique way he will introduce you to the concept of Growth Hacking by sharing examples he has implemented, the best techniques and practical growth tips.

Who is the Course for

To agencies that want to integrate everything new that AI brings to our market

Prerequisite:

Active members of EDEE and Institute of Communication

What you will get out of this Course

  1. You will gain practical knowledge in AI.
  2. You will have access to examples and ready-made examples that you can use immediately after the course.
  3. You’ll join a dynamic community where you can ask any questions you have through exclusive slack group access with all GrowthRocks participants and executives.

Syllabus

Introduction to AI in Content Marketing: This section will delve into the fundamentals of Artificial Intelligence and its transformative role in content marketing. It will explore how AI technologies like machine learning, natural language processing, and data analytics are reshaping content creation, distribution, and optimization. Key trends and case studies demonstrating AI’s impact in the field will be examined

  1. AI Mindset and Workspace: This topic focuses on establishing the appropriate mindset for leveraging AI in content marketing. It includes understanding the potential and limitations of AI, fostering a culture of innovation, and adapting to a rapidly evolving digital landscape. Additionally, this section will cover the essentials of setting up an AI-friendly workspace, which involves choosing the right tools, platforms, and resources necessary for integrating AI into content marketing workflows.

  2. List of tools to be used, their purpose, and their costs
  3. Understanding AI terminology specific to content marketing generation, SEO, and social media marketing)
  1. Exploring use cases of AI in marketing
  2. Advanced usage of AI tools and techniques in marketing
  3. Practical applications of AI in various marketing domains, e.g.
    • All you need to know about GEO (Generative Engine Optimization)
    • Managing various inputs and outputs
    • Presentations
    • Image Management (Storytelling, consistent characters, etc)
    • Email sequences
    • Blog posts
    • Long Forms (ebooks, long articles)
    • Content Repurposing
    • Data Management
    • Content from Datasets
    • PodCasts
    • Voice overs
    • Educational Videos with your own Avatar

Mastering automations via Zapier or Make

  • Integrating ChatGPT with Automation Platforms for Operational Efficiency: This section explores the process of integrating ChatGPT with various automation platforms to streamline daily business operations.
  • Automating Email Responses with ChatGPT: Focuses on configuring ChatGPT to automatically respond to emails, enhancing efficiency and ensuring timely communication.

    Utilizing ChatGPT for Auto-Replying to Social Media Comments: This topic covers the setup of ChatGPT to automatically reply to comments on platforms like Instagram and Facebook, maintaining active engagement with your audience.

    Automated Content Posting on LinkedIn Using ChatGPT: Discusses how to employ ChatGPT for scheduling and auto-posting content on LinkedIn, ensuring consistent online presence and engagement.

This topic will focus on the steps and considerations involved in creating custom GPT (Generative Pre-trained Transformer) models tailored for content marketing purposes. It will cover the basics of GPT technology, how to train these models with specific data sets, and how to integrate them into marketing workflows to generate unique and engaging content. How to cover cases like:

    • Facilitating onboarding of new employees
    • Using our own data on our sales channels e.g. a chatbot
 

Get the detailed program with all the necessary information.

Participation Cost

In order to keep the quality of the training at a high level, we open 30 positions for AI-Enabled Marketers candidates each session.
Special discount (10%) apply for more than one participant from the same company per cohort

COHORT 1

350€ / participant

10/12/16/18/20 Dec 2024

COHORT 2

350€ / participant

13/15/17/21/23 Jan 2025

15 Hours

10am-1pm

Super-intensive hours to cover all subjects with practical training

5 Live Lessons

Check Cohorts for dates

3-hour sessions where each one will focus on different AI objects

2 Weeks

To become a true AI-enabled marketer with knowledge and experience in implementation

Remote Real-time Sessions

Through Zoom (10am-1pm)

SEND ME THE DETAILED PROGRAMME

In the PDF you will receive in your email you will find the detailed schedule and the detailed description of each session.