The Rise of Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is emerging as a crucial strategy in the evolving digital marketing landscape. Unlike traditional SEO, which focuses on optimizing content for search engines after creation, GEO integrates AI right from the start. This approach ensures content is optimized for AI-driven platforms, like ChatGPT, enhancing visibility and relevance. Key Strategies for GEO: […]
Avoid Misusing AI in Your Sales Strategy
Many of the sales professionals I work with are misusing AI. They often rely on it for tasks like: ❌ Composing entire sales emails ❌ Crafting full LinkedIn posts In today’s world, where AI and automation are everywhere, buyers are increasingly skeptical about whether a message comes from a human or a machine. What truly […]