The Rise of Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is emerging as a crucial strategy in the evolving digital marketing landscape. Unlike traditional SEO, which focuses on optimizing content for search engines after creation, GEO integrates AI right from the start. This approach ensures content is optimized for AI-driven platforms, like ChatGPT, enhancing visibility and relevance. Key Strategies for GEO: […]

Avoid Misusing AI in Your Sales Strategy

Many of the sales professionals I work with are misusing AI. They often rely on it for tasks like: ❌ Composing entire sales emails ❌ Crafting full LinkedIn posts In today’s world, where AI and automation are everywhere, buyers are increasingly skeptical about whether a message comes from a human or a machine. What truly […]

Growth Hackers at the rescue to implement AI

Growth hackers are ideal for implementing AI in companies to boost efficiency and decrease costs, as well as for agencies to increase margins and revenues by servicing more clients simultaneously, for several compelling reasons: In summary, growth hackers are ideal for implementing AI because they can harness its potential to automate and optimize processes, resulting […]